Why are Sachet-Parampara calling out “Chandnis?” Find out here!

The new “Chandni” campaign must’ve caught your attention on the internet! While the musical couple Sachet-Parampara have never failed to impress with their music, this time they made the heads turn with their innovative campaign to announce the song title. The song produced by Bhushan Kumar was announced today after creating massive buzz around the name “Chandni.”

They kept it simple, yet brilliant. The campaign kicked off with a captivating reel on Sachet and Parampara Tandon’s official Instagram handle, urging all the girls named ‘Chandni’ out there to join forces in announcing their next track. Taking the excitement to the streets, Sachet & Parampara were then spotted at various popular locations in Mumbai, armed with eye-catching placards, scouting for real-life ‘Chandnis’. Well, it’s not quite surprising that the loyal fans of the duo actually joined the hunt! We also recently saw heartwarming pictures featuring all the lovely ‘Chandnis’ who became an integral part of this enthralling campaign.

While we kept wondering the reason behind calling out girls named ‘Chandni’ particularly, turns out the name itself is the title of the song. With the cat finally out of the bag, the song is touted to be a peppy romantic number shot in the exotic locales of Dubai. “Chandni” will be out on 4th August on T-Series‘ Youtube Channel.